PCYes Polaris
Visual Identity and Packaging
Polaris is a visual id project for a fictional line of GPUs based on the brazilian hardware and peripheral brand PCYes. It aims to bring together its values of technology and creativity by representing it through illustrations throughout the brand assets, focusing on a prototype for the packaging of a hypothetical Polaris RTX 4070. It was developed as a graduation project for the Graphic Design degree in UDESC (Universidade do Estado de Santa Catarina).
The box art illustration is based on the ASUS RTX 3070 Dual.
UDESC - CEART
Prof. João Calligaris
Prof. André Kaercher
Art Direction, packaging and Illustrations
João Vitor de Mesquita
Prototype
João Vitor de Mesquita
3D Model
João Pedro Dias Ribeiro
